The International Journal of Marketing and Human Resource Development is a peer-reviewed journal. International Journal of Marketing and Human Resource Development is an academic and professional peer-reviewed international journal covering the broad area of marketing issues & operations, as well as, trade policies, rules, trade-related agencies & organizations. The objective of International Journal of Marketing and Human Resource Development is to bring together and share marketing and trade interests from different disciplines around the world. The Journal aims to establish and promote effective communication channels between business managers, academic and research institutions with trade scholars, government institutions and domestic/international trade agencies & organizations.