Business schools throughout the world are increasingly adopting the case method for imparting instruction. This journal fills an important need in this context by focusing on real life management issues in the unique socio-economic environment of Asia. The journal carries cases drawn from South, Central and South-West Asia plus the Middle East. It covers all the major management areas including accounting and finance, business ethics, entrepreneurship, human resource management, marketing, organizational behavior and strategic management. A peer-reviewed journal, it carries high quality teaching and research cases covering a wide range of management challenges, to tackle which new responses and processes are needed. Each issue of AJMC comprises four to five original teaching, research or analytical case studies, each with summaries and questions to facilitate both teaching and learning. Cases should be accompanied with a teaching note. Even though, the teaching note will not be published, it is necessary for the review process. The journal is published in March and September every year with thematically focused issues occasionally.