JSSMR is a peer reviewed Biannual Journal which provide platform to Researchers, Academicians, Scholars, Professionals in the field of Management to promulgate their Research/ Review/ Case studies in the field of Sales, service and marketing research. We provide a platform for the exchange of ideas, information, and experiences related to educating students of sales, marketing and advertising. The focus of this Journal include Education based marketing, Marketing career resources, Ethical Sales Practices / Business Ethics, Branding, Positioning, Digital marketing, Customer experience-feedback/review, Emerging theory, ideas, strategies and Application of marketing, Customer loyalty, Marketing segmentation and targeting, Customer value modelling, Consumer protection law, e-commerce.