The Journal of Creating Value is a refereed, professional journal focused on creating value synergistically for a broad set of societal stakeholders, including: customers, employees, suppliers, communities, governments, media, civil society organizations, etc. using, for example multi-capital and other perspectives. The audience for the journal includes academia, researchers, professionals, community and government agencies, business and industry. The peer-reviewed journal welcomes submissions that cover either or both the science and the art of Customer Value Creation. The science encompasses issues of logic, and associated rational factors, data and cases. The art covers emotional and social factors, including the psychological and human factors necessary to harness and align the passion of everyone in an enterprise. The Journal of Creating Value exists to provide a focus for information and debate about this new dynamic, which includes the imperative to shift from ‘Command and Control’ to ‘Connect and Inspire’ customer-led management practices.