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Journal Details
About the Publisher
Publishing India Group (PublishingIndia) was launched in year 2009, with an objective to be among India’s full text publisher covering niche disciplines of Management. We initiated with our first individual journal in year 2010, titled “International Journal of Financial Management” which intends to provide the super ordinate podium to the researchers to share their findings with the global community after having crossed the quality checks and legitimacy criteria, which in no way promise to be liberal. Based on the same and in line with our objectives, we came out with another set of journals during year 2011, covering areas such as Supply Chain Management, Human Resource, Organizational Behaviour, Hospitality and Tourism Management, Accounting Research, Entrepreneurship and other related areas. Most of our journals are following Peer review process and are indexed within International Databases such as Business Source Complete, Cabell’s Directory, Ulrichs’ Web & others. Within years to come, we look forward
About the Journal
The Journal of Applied Marketing and Management is a double-blind peer-reviewed journal that publishes empirical and conceptual articles of interest to research scholars, management researchers and practicing executives. The journal seeks to provide a forum that advances application of marketing concepts and theories to business issues. The journal invites submission of manuscripts from all aspects of marketing areas such as marketing strategy, consumer behavior, product development, distribution, services, marketing communications, industrial marketing, international marketing and pricing. The journal welcomes high quality original research papers, state-of-the-art reviews, and high quality technical notes for publications. Interdisciplinary articles are also encouraged. These may include topics that relate to the integration of marketing functions with other functional areas to solve business problems
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