The journal is a new research venture by the Indian Institute of Management Indore (IIM Indore). IIM Indore is a top ranked management school in India and only the second one to have triple accreditation in form of AMBA, AACSB, and EQUIS. The journal, in collaboration with Sage Publishing, succeeds the erstwhile journal named Indore Management Journal, which was independently managed by the institute. The journal is going to be published twice in a year with issues planned in December and June of every year. The journal is published as a platinum open access journal (i.e., the authors do not have to pay any APC) and all the articles published here will be permanently available under a Creative Commons License. The readers of JCBR are expected to get a unique perspective on contemporary management topics driven through incisive research evidence of national and international academic researchers, with depth beyond the insights provided by commercial business outlets. Additionally, the journal will feature deep analyses of current business challenges by leading practitioners, as well as academics who are an authority in a domain. The journal will also, from time to time, conduct interviews with important members of the industry, academics, and policy makers. The journal’s articles will span across various management domains like communications, marketing, strategy, information systems, finance, human resources, operations research, economics, and public policy.