This is a peer-reviewed journal aims to provide: a) In-depth understanding of contemporary business with a focus on solution of existing real world problems; b) Thought leadership through dissemination of research in progress and innovative ideas that can disrupt existing practice and lead to newer models; c) Awareness of upcoming business trends and creation of an intellectual agenda for discussion and discourse. d) The journal is envisaged primarily as a platform to build and share opinion among a wider audience, the texture of the essays/ articles therefore, is expected to be lucid, reader-friendly and of an applied nature. The journal would provide a platform for the articles that showcase exemplary management of organization and/or people. It would primarily encourage research essays and opinion articles that engage in nuanced discussion of concepts and issues without getting overly caught in technical complexity. Apart from functional business management areas like marketing, operations, finance, and human resources etc., the journal would be open to articles/ essays that include applied sociology, applied psychology, economics, social sector issues, leadership, women empowerment through business, insights from different industry segments, impact of governance and public policy on business decisions etc. The journal would also carry interviews of eminent business leaders, area experts, and academicians to further add to the fine corpus of thinking and practice it means to capture and highlight.