The National Research Journal of Sales & Marketing Management (NRJSMM) is devoted to the exploration and contribution of the knowledge about dynamic areas of sales & marketing by publishing theoretical and empirical scientific articles from India and with different approaches. As the Journal covers the large field of interest, it is designed to examine topics such as new trends in Sales, the relationships between members of the supply chains and distribution channels, e-commerce, marketing, decision making, motivation, management of innovation, creativity and technology, green environmental technologies, information and communication technology management, new product / service development, operation and production management, marketing technology in management and marketing, strategic management, emerging technologies, organizational behavior, human resource management, knowledge management, process innovation, enterprise management and marketing, logistics, outsourcing, risk management, marketing research, market segmentation, positioning, pricing, relationship marketing, business marketing, social marketing, internet marketing, advertising, customer service, customer behavior analysis theories and practice in marketing customer relationship management, management of services, branding, and similar fields. It will serve as the valuable forum for the exchange and dissemination of knowledge based on thought and results of empirical research between academicians, researchers, Sales managers, marketing & sales executives, and all those that are actively involved in any aspect of marketing, sales, as well as to those that wish to be informed about the progress and current trends in those fields. All published research articles in this journal have undergone rigorous peer review, based on initial editor screening and anonymous refereeing by independent expert referees.